SHANG XIA The Tea Party Maze

An interactive HTML5 experience celebrating Shang Xia Maison’s Shanghai opening

Luxury
D2C
Digital Campaign

SHANG XIA

2014

Overview

SHANG XIA is a Chinese luxury brand backed by French fashion house Hermès. This HTML5 campaign was for Shang Xia Maison opening in Shanghai. In combination with the brand’s identity, we decided to use the typical Chinese elements - teapot, teacup and tea as elements to play the maze game. Users needs to control the teacup on the screen - up, down, left and right, find the three teapots and finally walk out of the maze.

Team

Account Manager
Account Executive
Creative Director
Copy Writer
Programmer

Role

Interation Designer

Skills

Visual Design
Interactive Design
Wireframing

Timeline

2014