Hello, again. I'm Fan.

Award-winning product designer with 10+ years of UI/UX experience
including 4 years leading 0→1 enterprise-scale B2B2C SaaS products.

2008-2012
Graduated from Industrial Design, where I learned how ideas take shape through human-centered problem-solving.
2012-2016
After graduation, I joined a design agency as a digital and graphic designer serving luxury brands such as Bulgari, Loewe, Shang Xia, and Marc Jacobs. Those years taught me the importance of precision and craft — pixel-perfect execution, visual harmony, and the power of design to tell a story.
2015-2018
I continued tattooing occasionally during this period — it kept me grounded in the tactile, human side of design and reminded me that good design, like a meaningful tattoo, is about listening, empathy, and trust.
2016-2018
Later, I joined Net-A-Porter as Chief Digital Designer, where I began to see design from the inside, how internal teams align around goals, and how brand storytelling meets user needs. That experience deepened my appreciation for UX.
2019-2021
To further strengthen that connection, I moved to the U.S. to pursue UX design more deeply
2023-2025
I joined Roostify and then required by CoreLogic decided to pursue UX design more deeply, eventually transitioning into product design roles in the fintech and mortgage industry

What I've known for

User Research
WireframingRapid
Prototyping
Usability Testing
WCAG 2.1 accessibility audit
Product Strategy
Design Systems
Web Design
Visual Design
Motion Design