LOEWE Chinese New Year’s Reading Campaign

Celebrating Chinese New Year Through the Color of Luck

Luxury
D2C
Social Media

LOEWE

2015

Overview

To celebrate the Chinese New Year of 2015, LOEWE found inspiration of Chinese culture of lucky reading. The Chinese New Year’s Reading WeChat Campaign consists of 8 key products of the color red to speak to its Chinese audience.

Team

Account Manager
Account Executive
Creative Director
Copy Writer
Programmer

Role

Interation Designer

Skills

Visual Design
Interactive Design
Wireframing

Timeline

2015