Bvlgari Men in Black

Translating Dark Elegance into an Immersive Mobile Experience

Luxury
D2C
Digital Campaign

Bvlgari

2015

Overview

An interactive HTML5 mobile campaign introducing Bvlgari’s Men in Black fragrance to the Chinese market. Designed with cinematic transitions and immersive storytelling, the experience reinterpreted the fragrance’s dark elegance and masculine energy for a digital audience, blending brand sophistication with localized engagement.

Team

Account Manager
Account Executive
Creative Director
Copy Writer
Programmer

Role

Interaction Designer

Skills

Visual Design
Interactive Design
Wireframing

Timeline

2016