BMW BEC Beyond Geography

Immersive Digital Experience for BMW M Series Launch

Luxury Vehicle
D2C
Digital Campaign

BMW

2015

Overview

An interactive HTML5 campaign inviting users to explore the BMW X5 M and X6 M through sound and motion. By capturing audio and imagery, participants unlocked exclusive invitations to the BMW BEC Beyond Geography exhibition opening.

Team

Account Manager
Account Executive
Creative Director
Copy Writer
Programmer

Role

Interaction Designer

Skills

Visual Design
Interactive Design
Wireframing

Timeline

2015